The Business Formula

A 12-week Program By The Artists Hustle


Are you a performing artist? Do you feel like your career is stalling? Are you feeling stuck or uncertain about how to start working as a performer?

Becoming a professional performing artist takes more than just graduating. Let’s face it, performing arts schools don’t show you what to do next. You will learn to act, sing or dance but you won’t learn how to run yourself as a business.

The Business Formula Program will teach you exactly how to build a thriving career using entrepreneurial knowledge about the performing arts industry. Stop the starving artist mentality and unleash your inner hustle.


What The Business Formula Could Mean For You

crew on stage hugging

No More Uncertainty

Stop guessing what your next steps should be.

Learn how to run your career as a profitable business rather than a desperate artist.

The Business Formula is designed to get you working, get you paid and get you the career of your dreams in as little as 3 months.

man dancing on stage

No More Frustration

Don’t be disappointed by your lack of auditions or success as an artist. Stop blaming your agent, yourself and everyone else.

Get a clear, workable strategy for your career.

Identify your strengths as a performer and be taken seriously. Ditch the overwhelm and embrace the business mindset.

men getting ready for acting on camera

No More Struggle

Instead of struggling to survive, learn industry knowledge to take your career to the next level.

Change your mindset, take responsibility and achieve those results with a team behind you.

Join a community of like-minded artists under the guidance of a professional performer who has succeeded in the industry.

Are You Ready To Hustle?

Spaces are limited. Only serious artists are invited to join the program to ensure the best possible outcome for all involved. We create a thriving, driven and supportive community for you to succeed.

Apply now with NO PAYMENT taken. We get to know you, you get to know us and successful applicants receive a FREE 45-minute Discovery Call with Kat Hoyos.

About Your Coach

Kat Hoyos is a professional stage and screen performer best known for her roles in Channel 9’s ‘Here Come The Habibs’ and ‘Amazing Grace.’ She starred in the film ‘Chasing Comets’ alongside Isabel Lucas and Dan Ewing. As a stage performer, Kat has toured with Jersey Boys The Musical, Hairspray: The Musical and Xanadu.

Kat graduated with a Bachelor of Performance in Music Theatre (The University of Wollongong) and a Cert IV in Dance Performance (Brent Street). She’s continued her training around the world with Ivana Chubbuck Studios, The Groundlings, Lisa Robertson and Les Chantery.

Kat Hoyos acting mentor
Kat Hoyos acting behind scenes

Kat’s success in the performing arts industry spans years of hard work. She’s no stranger to the highs and lows the industry has to offer. This is what inspired Kat to coach and mentor other performing artists. Throughout her coaching, Kat realised that these artists were missing a key ingredient to paving successful careers. They had limited skills in how to set themselves up and run their careers as a serious business.

Kat learnt this the hard way, through many years of trial and error. Now, she wants to pass on her industry knowledge, insider advice, tools and network opportunities to committed artists who are determined to make their dreams come true. This is the inspiration for creating a community dedicated to the business of the industry called The Artists Hustle. Within that she has created a 12 week program called: The Business Formula.

Kat Hoyos teaching a class acting

Who Kat Has Worked With

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Are You Ready To Pursue A Successful Career As A Performing Artist?

The program consists of 8 online modules with over 40 hours of content that is released over a 12-week period. During the 12-week period, you meet with Kat and the other successful applicants online over Zoom. This happens once a week, every week for the duration of the program.

The Business Formula is a program designed to help build YOU into a business so you have a career that fulfils you. Along with these 8 modules, you will meet with Kat and the other artists online every week throughout the program.

During the online sessions, you’ll get a chance to reflect, ask questions and get immediate answers that will support and propel you toward your goals.

You will have a workbook to go through with accountability throughout the 12-week period so you can see and witness the steps you have taken to grow and nurture yourself as a business.

The program is active, engaging and is there to help you realise your fullest potential as a performing artist. When you’re in, you’ve made the commitment to your dreams and will have all the tools in front of you to make that happen.

Here's a sneak peek...


The Business Formula is a program via application only. It takes commitment, and only artists who are ready are admitted into the program.

Applying for The Business Formula doesn’t guarantee you automatic entry into the program. It’s only the first part of the application process.

The first step is to complete an application questionnaire so that Kat can learn more about what you’re struggling with as a performing artist and how she can help.

If The Business Formula seems right, you’ll be given the option to make an appointment for your discovery call.

During that discovery call, we’ll know if you are truly ready to level up and Kat will let you know if you’re an ideal candidate for the 12-week program.

You’ll find answers to some commonly asked questions below. If you need any further information, please contact Kat.

Is this an acting course?

No, this is a business program. By doing THE BUSINESS FORMULA, you will certainly learn professional etiquette which will cover stage and screen. But no, this is not about “how to (insert skill here)”. There are plenty of courses and classes out there for you to deepen your knowledge in those areas! 

How long will this take?

This 12 week program is only the beginning of your lifelong journey. These business practices will set up strong foundations for you to build and to keep building the career of your dreams!

What if during the program I decide I don’t want to be in the business anymore?

The application process is all about clarifying whether this is the right path for you. We will know sooner rather than later. However, you also have a month to try the course out risk free. Don’t worry, if you decide that show business is not for you, you’ll be reimbursed in full and we can walk away as friends.

Are there payment plans?

Yes, of course.

Any discounts?

Certainly, we can discuss those when we chat!

Will I get honesty from Kat?

Absolutely. As a mentor and through her teaching, Kat takes the approach of listening seriously. Kat understands the importance of having someone you trust to give you a nudge when there is something of value to be learnt.

Kat realises that there’s an opportunity for growth and change that comes from awareness and knowing the self told stories or deeply ingrained habits that come into play on days when artists aren’t feeling so invincible.

Part of this program means that you will be held accountable and Kat will hold your hand every step of the way.

No one wants to feel alone, Kat is there to guide you.

Are You Ready To Hustle?

Spaces are limited. Only serious artists are invited to join the program to ensure the best possible outcome for all involved. We create a thriving, driven and supportive community for you to succeed.

Apply now with NO PAYMENT taken. We get to know you, you get to know us and successful applicants receive a FREE 45-minute Discovery Call with Kat Hoyos.

Don’t do it alone. Join a thriving, driven and like-minded community of artists being coached by an industry professional who knows how to succeed!

Join our community to stay in touch.


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