Welcome to The Artists Hustle
The Artists Hustle is here to teach you the business side of show business: the part that performing arts school left out.
If you want to turn your passion into a real, thriving career, the key is this: Treat yourself like a business, and others will too.
Inside The Artists Hustle, you’ll get straight-talking strategies to build the career you actually want – whether you’re just starting out or looking to level up.
Ready to go pro? Start with our 12-week online program:
Not quite there yet? You’ll still find free insights, tips, and mindset shifts from Kat Hoyos, the creator of The Artists Hustle. [About Kat →]
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Who Kat Has Worked With
What Artists Are Saying
Real results. Real transformation.
Meet Kat Hoyos
Kat is a current working actor and musical theatre performer — best known for Here Come The Habibs (Channel 9), Amazing Grace (Channel 9), and Chasing Comets (Stan). She’s toured professionally in Jersey Boys, Hairspray, Xanadu and more.
Her journey includes training with world-class studios, walking red carpets, and dealing with rejection, burnout and rebuilding.
Through it all, she discovered one truth: talent isn’t enough.
What most artists miss is how to run themselves like a business to sustain themselves long term.
That’s why she created The Artists Hustle and the 12-week program The Business Formula: to help you skip the trial-and-error and start moving with clarity, confidence and strategy as a performing artist. It’s about turning your artistry into a profitable business.
Feeling Stuck?
Do you feel like you’re spinning your wheels?
Graduating from performing arts school doesn’t mean you know what to do next. Being in the industry for a few years (or more) also doesn’t mean you know what to do next. You’ve been trained to perform — not how to book work, market yourself or run a career with a business mindset.
That’s where The Business Formula comes in.
If you’re ready to stop winging it and start working smart, this program is for you.
Why It Works:
No fluff—just practical tools, insider strategy, and real results.
The Business Formula: 12-week ONLINE program
Learn the business of being a performing artist. Get the systems, tools, and mindset that will help you go from feeling helpless to having a strategy armed with empowerment. A sustainable business = a sustainable career.
✅ Learn how to market yourself (pitching, branding and more)
✅ Build a plan and system that delivers you a long term career
✅ Shift from passive to professional
✅ Gain entrepreneurial knowledge and run your business like a CEO
The Business Formula: RISE
For alumni only — take your strategy further and amplify your impact.
Ready to Apply?
Only a few spots available.
This program is for serious artists ready to take action and see results.
No payment is taken upfront — we’ll chat first to see if it’s the right fit.
Successful applicants receive a complimentary 45-min Discovery Call with Kat.
Work With Kat
Want 1:1 support from Kat?
Get tailored help! Whether it’s an upcoming audition, or an industry reality check on your next steps.
The Business Formula
(12-week career strategy program)
Industry Session
(1-off industry session that focuses on your career)
Self Tape Coaching
(Nail your next audition with a self tape)
Acting & Musical Theatre Coaching
(Sharpen your skills with script analysis or singing coaching)
What ‘Hustle’ Really Means
Hustle doesn’t mean burnout.
We’re reclaiming the word to stand for resilience, flow and resourcefulness.
Watch this to learn how:
Don’t Go It Alone
Join the movement.
Surround yourself with a driven, like-minded community of artists. Learn the business. Get coached by someone who’s walked the path and still is!
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